The Coach's Critical Mistake? Taking On The Executives and an Unassailable Leadership Class

Turns out the manager could survive losing against lower-league opposition. He weathered losing a crucial European final against a particularly poor Tottenham teams for many years. He could survive home defeats against West Ham and Wolves, finishing 15th, the tactical inflexibility, laying waste to some of the club’s best academy products, the 32% win rate, calling the squad the worst in Manchester United history. Yet, there existed one adversary with whom the Portuguese coach would not be allowed to dance. If you challenge the sporting director, you had better succeed.

Regrettably, similar to numerous Premiership defender during Blackburn Rovers' title-winning campaign, Amorim took on the executive and seems to have failed. Even the most casual observer will notice the paradoxical situation: a manager who often railed at his players for losing individual battles crumbling in the face of the white heat and formidable presence of one of England's top division's most feared sporting directors.

In truth, this entire bruising episode appears to portray Jason Wilcox in a whole new light. It may have been easy, based on his nine months of experience with the Saints, to view him as merely a functionary within the club's structure: an individual whose appointment was due largely to his friendship with ex-colleague a fellow executive as any demonstrable skill. How mistaken everyone was. In brilliantly outmanoeuvring United’s feted manager, as he outmanoeuvred the unfortunate a previous executive earlier, Jason Wilcox has proved himself to be among football's true generals: a tactical intellect of which the club's mid-table rivals will now be justifiably concerned.

A Strategic Clash Over System & Philosophy

To illustrate, this was the director , after being involved in the leadership that hired the rigid 3-4-3 advocate the coach in the first place, was instrumental in trying to persuade him to abandon his favored formation. Naturally, these entreaties met a certain resistance. But perhaps these judgements hold greater authority when issued from the mouth with the impeccable soccer background of Jason Wilcox, a veteran of international appearances and a role in a title-winning side decades past.

Maybe eventually Jason Wilcox might agree to explain his reasoning publicly. Maybe one day questions may arise why Amorim is walking away with full compensation, without any penalty clause in place. The director seldom speaks in public, for excellent reasons. The real thinkers of this sport – men like Jason Wilcox – function on a plane beyond our own prosaic understanding. Were he to speak, probably we would perceive is a series of high-frequency signals and four-dimensional whirring. Wanting is not equivalent to being ready to receive.

The INEOS chief allegedly proposed playing Bryan Mbeumo in a defensive role.
Sir Jim Ratcliffe reportedly proposed playing Bryan Mbeumo at right wing-back. Image: Getty Images

An Ultimate Authority Behind the Throne

But of course, in training our focus on the sporting director we overlook the real power behind the club's current leadership. The director is, in reality, merely executing the commands of his ultimate superior Sir Jim Ratcliffe, who privately has made very clear his desire for a four-man defense. It is reported, the owner has also proposed playing Bryan Mbeumo as a right wing-back. Ratcliffe is keen for the club to adopt analytics and metrics. According to ESPN, in an executive meeting early in his minority ownership, he declared that the team's approach of play “shall be decided by this group”.

After all, Ratcliffe is a specialist in this technical football matters, leveraging his background in petrochemicals and yachting. Most importantly he is incredibly rich, and it is known, the rich are superior: more insightful, more wise, more tactically astute, simply superior. Whom else would you trust to oversee a strategic plan of cost-cutting, the construction of a new stadium that looks a lot like someone’s leftover knitting, the acquisition of a new striker?

The Modern Football Order: Directors Over Managers

This is a trend we are increasingly seeing in top-tier of the game. For decades, clubs foolishly delegated big footballing decisions to low-level employees like managers, talent spotters – even footballers. Maybe previously possible for an up-and-coming, visionary coach with a philosophy and drive to go into an organization and see their vision through to completion. Yet how many companies have these guys set up? How many mass redundancies have they managed? Better by far to invest genuine authority where it rightly belongs: the leadership tier, the open-necked shirt brigade, the individuals with impressive professional resumes. Better by far to decide the tactics by the directors and appoint a coach who can tailor their offering to suit. If managers were once chefs, they have become more akin to delivery personnel: not responsible for the food, but still ultimately answerable should it be delivered cold or fails of the box.

In the meantime, a coach's role has become less about defining the vision and more about selling it: the receptionist of the operation, the public face of an organisation they have minimal power to influence. Enzo Maresca leads a team of literal children into the Champions League and secures domestic cups, and essentially is dismissed for speaking out. Wilfried Nancy sees his standing damaged while the people who hired him continue to make errors indefinitely.

The Modern Corporate Football: Accountability Only for the Coaches

And perhaps in a small way this is simply neoliberalism at work: the rise of a privileged overclass who are infallible, whose choices are always sacrosanct, whose mistakes can invariably be resolved by sacking without justification. Appoint the system coach only to dismiss him for using excessively that system. Hire the process guy and then bin them for taking too long. And above all show gratitude; for the incremental season ticket price rises, for the latest summer signings, for the fact that the adults – regardless of their expertise – are in charge.

Kelly Hill
Kelly Hill

A seasoned digital strategist with over a decade of experience in driving online growth and innovation for businesses worldwide.